A sustainable clothing brand, strive to make used jeans turns to new products.
Project Overview:
Story Wear is a sustainable fashion brand based in Taiwan. I designed several website banners and co-organized two workshops with their team—one focused on transforming old jeans into embroidered art, and the other invited children to paint on upcycled denim bags. I also helped with product photography and uploaded the visuals to their website.
I was especially excited about this project because the brand repurposes old jeans into new products like clothing, bags, and keychains. Their signature color is blue, inspired by the ocean, reflecting both their aesthetic and their mission to address the environmental impact of the fashion industry. I aimed to highlight their sustainability and connection to nature through the visual design.
Here is how I did it:
