I'm a brand designer based in Amsterdam, The Netherlands.
I’m all about creating designs that are thoughtful, functional, and packed with personality. I like to think of my work as where brand storytelling meets visual clarity—with a little fun along the way.
I started my journey with a Bachelor’s in Advertising and kicked off my career as an account executive. But I quickly realized I was more excited about building the visuals than managing the spreadsheets—so I pivoted into design. Fast forward 7 years, and I’ve built my career designing for both B2B and B2C brands. From brand guidelines to landing pages, exhibition stands to paid ads, I’ve had a hand in it all. I’m also the kind of designer who loves making templates—so everything stays on-brand and everyone stays sane.
You’ll usually find me in Figma or Adobe CC, but recently I’ve been playing with AI tools to boost my workflow (and spark new ideas). I’m a big fan of working smarter—and cooler.
When I’m not designing, I’m driven by curiosity and a love for all things creative—whether that’s crafting, yoga, thrifting, or sake tasting. I’m also a big fan of karaoke (my go-to stress reliever—highly recommended!)
