Channable is a tool that helps e-commerce businesses automate and optimize their product listings, ads, and data feeds across multiple channels, making it easier to grow and manage online sales.
Project Overview:
In 2024, we started shifting our brand visuals from abstract, people-focused imagery to product-focused visuals. Our tool is very comprehensive and can be quite complex, so we aimed to make it easier to understand, clearer to navigate, and more eye-catching.
The previous visuals were too conceptual and didn’t help people grasp what the tool actually does. By recreating visuals with real product examples, we made our website more intuitive and aligned with how our users think.
Here is how we did it:
